First look: Miranda Kerr for David Jones Spring/Summer 2011-12

She’s probably their biggest draw card over their local department store rival Myer, and Miranda Kerr sure knows how to work it in the David Jones spring/summer 2011-12 catalogue. Pictured wearing Ginger & Smart, the Victoria’s Secret Angel models the Whisper Words jacket and dress with Christian Louboutin heels against a rocky backdrop in Palm Springs, California.

The model mother is set to arrive back in Australia soon for David Jones’ upcoming launch event for the new season collections next month in Sydney and Melbourne.

Can glossy images of Miranda Kerr wipe away all the bad press David Jones recently received after their CEO Paul Zahra found plenty of excuses for the company’s profit downgrade? Maybe, the bright colours in this shot already brightens our day, but that doesn’t help the company’s bottom line unless we go in store and shop.