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The beauty world can be tough to get your hear around, but we’re here to help you navigate it with a bit of fun and tips from and industry of experts. Get the latest beauty news, product reviews and learn hair tricks online now.

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Learn how to braid hair with Alan Buki for O&M Syd

Learn how to braid hair with Alan Buki for O&M Syd

Helen Lee December 2, 2014 0

Confession, I had no idea how to do a simple braid (note: not a plait) in my hair until last month. Doing a braid looks so effortless and easy for those “in-the-know” but for

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Breaking: Kendall Jenner is now a face of Estee Lauder

Breaking: Kendall Jenner is now a face of Estee Lauder

Helen Lee November 17, 2014 0

Reality TV star turned model, Kendall Jenner (pictured above on set of an Estee Lauder photoshoot) has just been announced as the newest spokesperson for Estee Lauder. She is set to appear in digital,

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Sephora Australia is coming! The Sydney launch date & brands

Sephora Australia is coming! The Sydney launch date & brands

Helen Lee November 12, 2014 0

Australian beauty lovers, the date you need to mark down in your calendar is December 5, 2014. Why? Because that is when Sephora are launching their inaugural Australian flagship store at Westfield Sydney, right

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Spring fitness tips to fit into that bikini by summer

Spring fitness tips to fit into that bikini by summer

Helen Lee September 29, 2014 1

So it’s the start of Spring, and we all know what that means – that summer is on its way, which means for most Australian’s, a lot of time spent at the beach in

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Dreams do come true at the Sydney International Beauty Expo

Dreams do come true at the Sydney International Beauty Expo

Helen Lee August 1, 2014 Comments Off

We all dream of many things, but when it comes to my career I have dreamt of flying to fair off places to rummaging around massive warehouses full of clothes, shoes, beauty products and

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Things iDiscovered about the Dr. LeWinn’s Eternal Youth Day & Night Cream

Things iDiscovered about the Dr. LeWinn’s Eternal Youth Day & Night Cream

Helen Lee July 22, 2014 Comments Off

Winter is never kind to skin, the combination of cold weather and hot showers and face washes can cause even the most sane skin to break out in spots or flake from dryness. I

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Things iDiscovered in my twenties, a beauty(ful) journey

Things iDiscovered in my twenties, a beauty(ful) journey

Helen Lee July 7, 2014 Comments Off

My twenties have been a very interesting journey, of course it started with me finishing my university degree in Journalism (which also inspired me to launch this blog), start my first job in magazine

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Net-A-Porter launches a luxury beauty sampler box

Net-A-Porter launches a luxury beauty sampler box

Helen Lee June 30, 2014 Comments Off

Beauty sampler boxes have been all the rage for the last two years, with the prices ranging from a cheap $20 all the way to $120. But I have yet to find one that

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First Look: Georgia May Jagger the new face of Thierry Mugler Angel

First Look: Georgia May Jagger the new face of Thierry Mugler Angel

Helen Lee June 25, 2014 Comments Off

Here’s a first look at British supermodel Georgia May Jagger as the new face of ANGEL by Thierry Mugler. The image shows the new direction the house of Mugler are taking with the the

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How to get cheekbones like Angelina Jolie as Maleficent

How to get cheekbones like Angelina Jolie as Maleficent

Helen Lee June 16, 2014 Comments Off

Contouring has been all the rage in the beauty world for the last year, because at the end of the day, who doesn’t want sculpted cheekbones just like Angelina Jolie? As Maleficent, Jolie definitely

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