We’re counting down until the Magnum Ice Cream short films shot by Karl Lagerfeld and starring Rachel Bilson premiere during the Tribeca Film Festival on April 21 – only 9 more days to go! In the meantime we were send this cute behind the scenes video from the Paris set where Lagerfeld talks about the three short films and what they involve.
“Karl Lagerfeld’s creative vision has always inspired me, and this series brings his concept of pleasure to life,” said Rachel Bilson in a release when the news broke. “The films capture the indulgence and luxury of Magnum ice cream. My character believes that a day without pleasure is a day lost, and that’s a perfect representation of the Magnum lifestyle – and my personal philosophy, too.”
The running theme in the videos is the simple need to stop what you’re doing so you can have another Magnum Ice Cream.