First look: Madonna for Dolce & Gabbana Spring/Summer 2010

When news broke that Madonna was not going to model for Louis Vuitton this season, we all wondered why? Well it wasn’t long until it was revealed that Madonna had switched fashion camps and hopped over to Dolce & Gabbana for their Spring/Summer 2010 advertising campaign.

Vanity Fair Italy had the exclusive images of the queen of pop channeling the days of Italian Neorealism for Dolce & Gabana. Born Madonna Louise Ciccone her father’s Italian heritage was the perfect asset for a collection that returned to the brand’s Italian roots this season with Madonna recalling the strong, raw sensuality of Anna Magnani (an Italian actress known for her emotional authenticity).

In the accompanying magazine feature, Stefano Gabbana reveals that Madonna was the perfect model for this campaign because “she loved the collection,” he says, “…she is passionate and impressively knowledgeable about Italian cinema.”

The campaign was photographed by Steven Klein and I must admit I’m pleasantly surprised that the campaign is almost relatable. A far cry from the highly stylized and shock-value campaigns Madonna did for Vuitton.

We can’t wait to see more.