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  • Fashion Week
    • Kate Moss & Rimmel celebrate 15 years together with anniversary collection
      Kate Moss & Rimmel celebrate 15 years together with anniversary collection
    • MBFWA Resort 2017: The hair trends to nail by summer
      MBFWA Resort 2017: The hair trends to nail by summer
    • MBFWA: Toni Maticevski Resort 2017 – the good, the bad and the sparkles
      MBFWA: Toni Maticevski Resort 2017 – the good, the bad and the sparkles
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      10 Slip Dresses you need and How to Wear them
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      The best Black Friday & Cyber Monday deals
    • Must have: a choker and the statement earrings
      Must have: a choker and the statement earrings
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    • Things to do during self isolation that isn’t Selfies or TikTok
      Things to do during self isolation that isn’t Selfies or TikTok
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      Beauty Tips for A Fresh Look The Day After A Night Out
    • Perceptions of Beauty and Happiness from Various Cultures
      Perceptions of Beauty and Happiness from Various Cultures
  • Interviews
    • Talking digital convergence in Australia with Sophia Phan in #Fashion
      Talking digital convergence in Australia with Sophia Phan in #Fashion
    • Marion Hume talks about the Bespoke Summit, Australian fashion and Coco Rocha
      Marion Hume talks about the Bespoke Summit, Australian fashion and Coco Rocha
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      Kirstie Clements on bloggers, magazines and life after Vogue
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    • Shopping in Las Vegas – our favourite hot spots
      Shopping in Las Vegas – our favourite hot spots
    • How to survive a Long-Haul Flight in style
      How to survive a Long-Haul Flight in style
    • Make Money by Travelling the World
      Make Money by Travelling the World
  • Diaries
    • I’m back. Why I quit life, blogging and social media for 2 years
      I’m back. Why I quit life, blogging and social media for 2 years
    • How to turn up your Instagram game with a Hasselblad for your phone
      How to turn up your Instagram game with a Hasselblad for your phone
    • Treat Yourself, or your fashion friend
      Treat Yourself, or your fashion friend
Ad campaigns, Lingerie and SwimwearMay 21, 2012

Behati Prinsloo the new face of Seafolly’s Summer 2012 ad campaign

By Helen Lee

As a Victoria’s Secret Angel, Behati Prinsloo is no stranger to taking off her clothes and walking down the runway in lingerie. So rather fittingly,…

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Beauty, Fashion NewsMay 17, 2012

Estee Lauder Australia launches F-Commerce feature on their Facebook page

By Helen Lee

We’ve always loved Estee Lauder, it’s a sentimental favourite. They were the first brand we bought our first “luxury” foundation from back in the…

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DesignersMay 16, 2012

Alice + Olivia team up with Chandon to create a limited edition romper

By Helen Lee

Some of our favourite fashion partnerships involve food and drink – think Rachel Bilson and Karl Lagerfeld for Magnum, Karl Lagerfeld for Diet Coke,…

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Fashion NewsMay 16, 2012

Musical chairs at Australian Vogue & Harper’s Bazaar as Vogue’s Kirstie Clements is axed

By Helen Lee

Its musical chairs as the Australian fashion publishing industry goes through its first major change since, well in a long time. It was revealed…

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Australian Fashion WeekMay 12, 2012

MBFWA: Oroton’s womenswear debut is clean and classic

By Helen Lee

Oroton are an Australian institution, a bit like Ralph Lauren is to the USA and Gucci is to Italy. So when it was revealed…

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Beauty, Blogger DiariesMay 11, 2012

When Hair Met Wardrobe thanks to Toni & Guy’s Blogged and Bound campaign

By Helen Lee

A few months ago I were asked to take part in Toni & Guy’s Blogged and Bound campaign alongside 19 other Australian fashion bloggers…

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Fashion NewsMay 10, 2012

First look: Rihanna’s second capsule collection for Armani Jeans and Emporio Armani Underwear

By Helen Lee

Take two of Rihanna‘s collaboration with Armani Jeans and Emporio Armani Underwear has dropped with the addition of denim overalls, jeans, shorts, cotton basics…

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Australian Fashion Week, VideoMay 10, 2012

MBFWA: Zimmermann gives us ‘Clique Clique’ for cruise 2012-13

By Helen Lee

Video by Andrew Kaineder Fashion week seemed to pass by in a speedy blur that when someone asks us what our favourite shows were,…

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Australian Fashion Week, BeautyMay 9, 2012

MBFWA: Suboo backstage beauty with Moroccanoil Hair Stylist, Robert Ham

By Lauren Kruger

Photo by Andrew Kaineder We love a chic ponytail, and we’ve seen a few at MBFWA. Today at the lovely Suboo show, the models…

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Australian Fashion WeekMay 9, 2012

MBFWA: Nana Judy close the week with a show-stopping extravaganza

By Lauren Kruger

After a busy week jam packed with some incredible shows, we were certain that MBFWA would finish in spectacular fashion (excuse the pun), and…

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The SASSYBELLA.com fashion & beauty blog by Editor Helen Lee has been covering fashion & beauty industry news since 2002. This is one of the longest established fashion and beauty blogs on the Internet today.

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