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      Kate Moss & Rimmel celebrate 15 years together with anniversary collection
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      MBFWA Resort 2017: The hair trends to nail by summer
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      MBFWA: Toni Maticevski Resort 2017 – the good, the bad and the sparkles
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      10 Slip Dresses you need and How to Wear them
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      Must have: a choker and the statement earrings
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      Beauty Tips for A Fresh Look The Day After A Night Out
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      Talking digital convergence in Australia with Sophia Phan in #Fashion
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      Marion Hume talks about the Bespoke Summit, Australian fashion and Coco Rocha
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      Kirstie Clements on bloggers, magazines and life after Vogue
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      Make Money by Travelling the World
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      I’m back. Why I quit life, blogging and social media for 2 years
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      How to turn up your Instagram game with a Hasselblad for your phone
    • Treat Yourself, or your fashion friend
      Treat Yourself, or your fashion friend

Helen Lee

As Editor of SASSYBELLA.com, Helen Lee has been blogging about Fashion and Beauty for over 12 years. A self confessed geek and sports fan, Helen can't resist the urge to travel often and far in the name of good fashion, beauty and sport.

Fashion News, ModelsJuly 15, 2011

Sarah Stephens and Alyssa Sutherland the new faces of ACP’s 30 Days of Fashion & Beauty

By Helen Lee

Usually we don’t have much to look forward to when Australia’s largest magazine publisher ACP hold their annual 30 Days of Fashion & Beauty…

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Beauty, Models, VideoJuly 13, 2011

Rosie Huntington-Whiteley shows some skin for Burberry Body

By Helen Lee

Most of the world now knows of Rosie Huntington-Whiteley as an actress who replaced Megan Fox in the third Transformers movie, but the fashion…

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Fashion NewsJuly 12, 2011

Rihanna to join Megan Fox as a face of Emporio Armani Underwear and Armani Jeans

By Helen Lee

This is news we weren’t expecting – Rihanna has been announced as the new global “testimonial” for Emporio Armani Underwear and Armani Jeans for…

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Ad campaigns, ModelsJuly 11, 2011

Behind the scenes: Heidi Mount for Samantha Wills Spring/Summer 2011

By Helen Lee

Last month we had a look at the Heidi Mount for Samantha Wills Spring/Summer 2011 ‘Portraits of Dusk’ ad campaign and after a clear…

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Accessories, BeautyJuly 10, 2011

Semi-precious stones from MAC and Swarovski take our breathe away

By Helen Lee

Like a gemstone or a diamond waiting to be discovered, we recently came across some beautiful things we had to share with you… Known…

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Fashion News, Lingerie and Swimwear, ModelsJuly 8, 2011

Lily Cole returns to the runway for the Triumph Inspiration Awards in Berlin

By Helen Lee

She’s conquered Cambridge University, now British model Lily Cole has made a runway comeback during Berlin Fashion Week at the Triumph Inspiration Awards last…

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Beauty, Fashion NewsJuly 8, 2011

InGlam launches a hair straightener with an MP3 player, what will they think of next?

By Helen Lee

These days it’s all about tools & gadgets that do it all – look at the mobile phone, it now takes photos, plays music,…

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Rachel Weisz for Bulgari's Jasmin Noir
Ad campaigns, Beauty, Fashion NewsJuly 7, 2011

First Look: Rachel Weisz poses with a lion for Bulgari’s Jasmin Noir ad campaign

By Helen Lee

Following on from the gorgeous Kirsten Dunst for Bulgari’s Mon Jasmin Noir advertising campaign where the actress posed with a real live lion for…

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Denim, Just askingJuly 7, 2011

Did activists cause Versace to shut down comments on their Facebook Page?

By Helen Lee

We woke up to an interesting email this morning (Australian time) with the subject line: Labor Rights Activists Make Versace Run and Hide on…

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Beauty, Fashion NewsJuly 7, 2011

Balmain enters beauty world with a haircare line

By Helen Lee

High end fashion and beauty often go hand in hand, after all where would a fashion show be without a crew of hair and…

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About SASSYBELLA.com

The SASSYBELLA.com fashion & beauty blog by Editor Helen Lee has been covering fashion & beauty industry news since 2002. This is one of the longest established fashion and beauty blogs on the Internet today.

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