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    • Kate Moss & Rimmel celebrate 15 years together with anniversary collection
      Kate Moss & Rimmel celebrate 15 years together with anniversary collection
    • MBFWA Resort 2017: The hair trends to nail by summer
      MBFWA Resort 2017: The hair trends to nail by summer
    • MBFWA: Toni Maticevski Resort 2017 – the good, the bad and the sparkles
      MBFWA: Toni Maticevski Resort 2017 – the good, the bad and the sparkles
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      10 Slip Dresses you need and How to Wear them
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      The best Black Friday & Cyber Monday deals
    • Must have: a choker and the statement earrings
      Must have: a choker and the statement earrings
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  • Beauty & Health
    • Things to do during self isolation that isn’t Selfies or TikTok
      Things to do during self isolation that isn’t Selfies or TikTok
    • Beauty Tips for A Fresh Look The Day After A Night Out
      Beauty Tips for A Fresh Look The Day After A Night Out
    • Perceptions of Beauty and Happiness from Various Cultures
      Perceptions of Beauty and Happiness from Various Cultures
  • Interviews
    • Talking digital convergence in Australia with Sophia Phan in #Fashion
      Talking digital convergence in Australia with Sophia Phan in #Fashion
    • Marion Hume talks about the Bespoke Summit, Australian fashion and Coco Rocha
      Marion Hume talks about the Bespoke Summit, Australian fashion and Coco Rocha
    • Kirstie Clements on bloggers, magazines and life after Vogue
      Kirstie Clements on bloggers, magazines and life after Vogue
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    • Shopping in Las Vegas – our favourite hot spots
      Shopping in Las Vegas – our favourite hot spots
    • How to survive a Long-Haul Flight in style
      How to survive a Long-Haul Flight in style
    • Make Money by Travelling the World
      Make Money by Travelling the World
  • Diaries
    • I’m back. Why I quit life, blogging and social media for 2 years
      I’m back. Why I quit life, blogging and social media for 2 years
    • How to turn up your Instagram game with a Hasselblad for your phone
      How to turn up your Instagram game with a Hasselblad for your phone
    • Treat Yourself, or your fashion friend
      Treat Yourself, or your fashion friend

Helen Lee

As Editor of SASSYBELLA.com, Helen Lee has been blogging about Fashion and Beauty for over 12 years. A self confessed geek and sports fan, Helen can't resist the urge to travel often and far in the name of good fashion, beauty and sport.

Designers, Fashion NewsFebruary 4, 2013

AKIN, Ginger & Smart’s new diffusion line

By Helen Lee

Australian fashion label Ginger & Smart turns 10 this year and Alexandra and Genevieve Smart have marked the occasion with the launch of AKIN,…

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Meet Burberry’s Mosaic Sunglasses from their Spring/Summer 2013 collection
AccessoriesJanuary 30, 2013

Meet Burberry’s Mosaic Sunglasses from their Spring/Summer 2013 collection

By Helen Lee

Burberry sure knows how to make waves lately. If you live in planet fashion and are addicted to the internet, you will know that…

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Coco Rocha for Sass & Bide – a social media take over
Fashion News, ModelsJanuary 25, 2013

Coco Rocha for Sass & Bide – a social media take over

By Helen Lee

Coco Rocha is one savvy model, she was blogging and tweeting insights into her model life long before it was an essential part of…

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Preparing for the year ahead
Misc, StoresJanuary 24, 2013

Preparing for the year ahead

By Helen Lee

– – – – – – – – – – – – – S P O N S O R E D P O…

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Emporio Armani Spring/Summer 2013 Ad campaign – A well-suited Italian dream
Ad campaignsJanuary 7, 2013

Emporio Armani Spring/Summer 2013 Ad campaign – A well-suited Italian dream

By Helen Lee

  Ask anyone who knows anything about suiting and they will tell you that it has to be Italian made, so why look further…

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Beauty, INTERVIEWS, TRAVELJanuary 4, 2013

The Jurlique Farm in Adelaide is an exercise in Australian biodynamic farming

By Helen Lee

Adelaide, a city in South Australia has ever jumped out at me as a must visit location. Maybe except for the Australia Day one…

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Designers, Fashion NewsJanuary 3, 2013

Louis Vuitton teams up with Kerrie Hess for Ready-to-Cutout Paper Dolls

By Helen Lee

Luxury brands have always ignited my imagination, bringing a sense of childlike whimsy to my day as I dream about places I could wear…

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Blogger DiariesJanuary 1, 2013

2012: The year we turned 10, attended a few fashion weeks overseas and more

By Helen Lee

It’s that time of year where goodwill and thank you’s are in abundance, especially with yours truly. 2012 has been a whirlwind year for…

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Fashion NewsDecember 27, 2012

Fashion types including Lady Gaga, Fan Bingbing & Victoria Beckham get illustrated in Grazia China

By Helen Lee

Lady Gaga and Fan Bingbing together on Grazia China’s cover is like a fashionista’s wet dream. Honestly. The two stylist (well, that word is…

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INTERVIEWS, VideoDecember 16, 2012

Interview: Want it Now founders Fiona and Emma chat fashion and business

By Helen Lee

Australian online retail has often suffered criticism about their delivery times, something ordered from a local retailer could take longer than an order made…

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About SASSYBELLA.com

The SASSYBELLA.com fashion & beauty blog by Editor Helen Lee has been covering fashion & beauty industry news since 2002. This is one of the longest established fashion and beauty blogs on the Internet today.

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