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By Helen Lee June 23, 2010

Roberto Cavalli celebrates 40th anniversary with a new logo

It’s hard to believe the Italian fashion house of Roberto Cavalli has been around for 40 years. With its golden tan and love of prints the man behind the brand almost seems forever young (perhaps much like a leather car seat cover). Nonetheless Cavalli have had a special logo designed to celebrate 40 years of the Maison which incorporates the current logo into the number 40 – which represents perfection according to the release.

The release continues:

‘The digits making up the symbol create another emblem, rich in meaning for Roberto Cavalli – that of Venus, who in mythology represents Aphrodite, goddess of beauty and love. She celebrates Roberto Cavalli’s love of women and all the passion that this designer has dedicated to them in 40 years, enhancing their femininity and sensuality.’

No word on where this logo will be featured, but there will be a celebratory book and we do expect a big birthday bash sometime this year and perhaps limited edition items to celebrate the milestone.

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Helen Lee

As Editor of SASSYBELLA.com, Helen Lee has been blogging about Fashion and Beauty for over 12 years. A self confessed geek and sports fan, Helen can't resist the urge to travel often and far in the name of good fashion, beauty and sport.

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2 Comments

  • DJealousy says:
    June 26, 2010 at 2:26 am

    I must admit that I am not a fan of the new logo.

  • Kelly says:
    June 27, 2010 at 8:00 am

    It does have a classic flair to it

Comments are closed.

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About SASSYBELLA.com

The SASSYBELLA.com fashion & beauty blog by Editor Helen Lee has been covering fashion & beauty industry news since 2002. This is one of the longest established fashion and beauty blogs on the Internet today.

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