The much anticipated arrival of a Topshop flagship store to Australia happens tonight with the launch party at their Jam Factory store location where the Moet will be poured and fashion insiders will be dancing to the coolest DJs. The public will get to experience the excitement as the doors fling open at 10am on Thursday 8th December and be introduced to something more than just a fashion boutique.

The Topshop boutique at the Jam Factory on Chapel Street in Melbourne’s trendy South Yarra will boast 1,600sqm of mens and women’s fashion with lines tailored to the Australian seasons.

“We are very excited about the imminent launch of TOPSHOP Melbourne in December, a city known for its diverse cultures and inspiring street style. I feel confident the TOPSHOP aesthetic will strike a cord with the effortlessly chic Australian market. We are working with our partner Hilton Seskin of Next Athleisure to create a dynamic space to house Topshop’s uniquely British shopping experience.”says Mary Homer, Managing Director for TOPSHOP.

What to expect from the Topshop Melbourne opening:

1. A queue. So don’t dilly dally around if you want to be near the front. Get in early, but don’t rough house!
2. TV cameras and photographers – everyone wants to capture that consumer rush into the store.
3. The first 20 shoppers in line will each receive a $100 TOPSHOP gift card.
4. Every hour on the hour we’ll be giving one lucky shopper a $100 gift card over opening weekend!
5. Eager shoppers will also have an opportunity to capture their favourite style moments in a special in-store photo booth.
6. Shoppers will also be treated to complimentary TOPSHOP make-overs.
7. Throughout the city, TOPSHOP TOPMAN street teams will surprise Melbournians with a TOPSHOP TOPMAN ZINE and TOPSHOP tote bag filled with goodies look out for our branded vehicle.