
We all know about the glamour and the glitz that goes on at a fashion show, but what about before the show? We speak to various industry experts about what it takes to do their job in the lead up to Rosemount Australian Fashion Week Spring/Summer 2011-12.
Known for their hair knowledge, ghd has always teamed up amazing hair directors Alan White, Renya Xydis, Sophie Roberts and Jayne Wild to create looks for fashion shows around Australia. We spoke to ghd‘s PR to learn more about what they went through in the lead up to the shows the Romance Was Born (White), Kirrily Johnston (Xydis), Lover (Roberts), Dion Lee (Roberts) and Manning Cartell (White) shows this year.
Trend Watching
Keeping up to date with the latest hair cut and style trends as well as runway looks from international fashion weeks including London and New York.
Creative Meeting
Hair director meets with the designers to discuss the collection and their ideas for a hair look. The designers often bring visuals along to assist with the process.
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