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Media

Press clippings about SASSYBELLA.com and it’s editor, Helen Lee.

If you would like to interview Helen Lee about SASSYBELLA.com and her 10+ years of fashion & beauty blogging experiences, please contact us and we will be happy to obilge.

If you have seen SASSYBELLA.com mentioned in the the media, please contact us with the details.

2012

Lucire-SB10Bday Sassybella turns 10 with a Sydney celebrity bash

Borne of an idea back in 2002, Sassybella, the online fashion and beauty blog brainchild of Helen Lee, has just turned 10, and what a party was thrown to celebrate it!

urbansociety-sb10bday Society Pages – SASSYBELLA.com 10th Birthday @ The Loft
socialdiary-SB10Bday Society Pages – SASSYBELLA.com 10th Birthday Party

2010

Beauty Directory’s 2010 Star Awards Winner!- Best Blog Post for:

Fashion bloggers need money to become more than a trend- News.com.au, 21 September 2010

  • Few bloggers lead glamorous lives
  • Westfield to offer ‘shopping blogger’ $100,000
  • Lucrative blogging career will take hard work
Online Shopping Guide (jpg)- Grazia Australia, August 2010
News From Nowhere (jpg)- Australian Financial Review Magazine, August 2010

“Self-appointed pundits are launching their own websites full of reports, pictures – and opinions – about style, harnessing the power of the web to challenge the power of fashion mags.”

The Fashion Jury (jpg)- Grazia Australia, April 2010
Aussie blogger sees video as future of fashion journalism- YouTube Australia blog, May 2010

Blogger First: Helen hops travel comes into fashion (jpg)- MX Newspaper, Sydney edition, 10 March 2010

2009

Ways to make money online (jpg)- Marie Claire Australia, August 2009
Cosmopolitan Australia’s
Fun Fearless Female of the Year Awards

  • Nominated for Best Blogger [out of 10] (jpg)
  • Top 4 Blogger finalists, 2009 (jpg)
Net Gain (jpg)- The Wish (inside The Australian), April 2009

“Savvy marketers are using Facebook, Fickr and MySpace to get their message to the masses; Twitter has turned citizens into newsbreakers. Even Barack Obama ‘tweets’.”

2008

Blogging Babes- Glamour.com – 19 November 2008

2007

Meet The Blogger- Sydney Morning Herald – The List, 8 December 2007
Melbourne Runway Radio Interview- Melbourne Runway, SYN FM 90.7, 28 March 2007

2006

“Cool-hunting on the Web”- The Age, 21 September 2006
“Let slip the blog of wore”- Sydney Morning Herald, 27 July 2006
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