Press clippings about and it’s editor, Helen Lee.

If you would like to interview Helen Lee about and her 10+ years of fashion & beauty blogging experiences, please contact us and we will be happy to obilge.

If you have seen mentioned in the the media, please contact us with the details.


Lucire-SB10Bday Sassybella turns 10 with a Sydney celebrity bash

Borne of an idea back in 2002, Sassybella, the online fashion and beauty blog brainchild of Helen Lee, has just turned 10, and what a party was thrown to celebrate it!

urbansociety-sb10bday Society Pages – 10th Birthday @ The Loft
socialdiary-SB10Bday Society Pages – 10th Birthday Party


Beauty Directory’s 2010 Star Awards Winner!– Best Blog Post for:

Fashion bloggers need money to become more than a trend–, 21 September 2010

  • Few bloggers lead glamorous lives
  • Westfield to offer ‘shopping blogger’ $100,000
  • Lucrative blogging career will take hard work
Online Shopping Guide (jpg)- Grazia Australia, August 2010
News From Nowhere (jpg)- Australian Financial Review Magazine, August 2010

“Self-appointed pundits are launching their own websites full of reports, pictures – and opinions – about style, harnessing the power of the web to challenge the power of fashion mags.”

The Fashion Jury (jpg)- Grazia Australia, April 2010
Aussie blogger sees video as future of fashion journalism– YouTube Australia blog, May 2010

Blogger First: Helen hops travel comes into fashion (jpg)- MX Newspaper, Sydney edition, 10 March 2010


Ways to make money online (jpg)- Marie Claire Australia, August 2009
Cosmopolitan Australia’s
Fun Fearless Female of the Year Awards

  • Nominated for Best Blogger [out of 10] (jpg)
  • Top 4 Blogger finalists, 2009 (jpg)
Net Gain (jpg)- The Wish (inside The Australian), April 2009

“Savvy marketers are using Facebook, Fickr and MySpace to get their message to the masses; Twitter has turned citizens into newsbreakers. Even Barack Obama ‘tweets’.”


Blogging Babes– – 19 November 2008


Meet The Blogger– Sydney Morning Herald – The List, 8 December 2007
Melbourne Runway Radio Interview– Melbourne Runway, SYN FM 90.7, 28 March 2007


“Cool-hunting on the Web”– The Age, 21 September 2006
“Let slip the blog of wore”– Sydney Morning Herald, 27 July 2006