Skechers new spokesperson is… Tori Spelling and son
Wednesday, May 14th, 2008 - Posted in Ad campaigns, Celebrities
After years of targeting the teen market with spokespeople like Britney Spears, Christina Aguilera, Ashlee Simpson and Carrie Underwood, Skechers are targeting a new market.
The family market.
Now when you think aspirational family person, I bet you think of Tori Spelling.
The Beverly Hills 90210 star is set to feature in Skechers’ new ‘Nothing Compares to Family’ ads with her 13-month-old son, Liam, one in a series of family themed ads.
In celebration of family, the ‘Nothing Compares to Family’ campaign will see the ads tagged with a charity of the celebrity’s choice, ones that are family-related, such as the Juvenile Diabetes Research Foundation International or Habitat for Humanity, which builds homes for families.



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