Christian Lacroix has created his first fragrance, Rouge, exclusively for Avon.

According to the release, Christian Lacroix Rouge and Christian Lacroix Noir, both created by the perfumers at IFF, are striking, audacious and provocative, reflecting Christian Lacroix’s original haute design sensibility.

“I consider that every woman is a red carpet star and nothing gives me more pleasure than celebrating their individuality: their inner spirit, their seductiveness, their lives and loves,” said Lacroix. “By partnering with Avon, the company whose heritage is a virtual celebration of women, I can connect with women everywhere. I envision Rouge becoming the Avon woman’s signature, one that’s utterly feminine yet mysterious and bold.”

The scent is said to be a floral one, featuring red wild peony, white pepper, Japanese plum blossom and patchouli heart.

It will debut in the UK in September, with a US launch in November followed by an Australian release in early December.