Drew Barrymore for Gucci Fine Jewelry
30th June, 2007 - By Helen LeePosted in Accessories, Celebrities, Designers

Hot on the heels of modeling for Giles Deacon (ok, Giles Deacon for New Look) and posing as the newest face for Covergirl, Drew Barrymore has been tapped by Gucci to feature in their fine jewelry line.
“Drew brought wonderful energy and excitement to this project. She is such a strong and confident woman, but her humor and sensitivity made her completely disarming,” said Gucci creative director Frida Giannini, who was directly involved in everything from the makeup to the backdrop setting.
The stunning campaign was shot by Inez van Lamsweerde and Vinoodh Matadin in a Paris studio. Watch out for these images in your September high fashion magazines.
According to the WWD, fine jewelry is a fast-growing category for Gucci, one that accounted for 4.5 percent of the company’s revenues of 2.1 billion euros, or $2.82 billion, last year.
[Via: WWD.com]



April 25th, 2008 at 10:50 pm
[...] Claire Danes has never fronted a high end advertising campaign, but all that is about to change with the Romeo & Juliet actress taking over from Drew Barrymore as the face of Gucci Jewellery. [...]