Sassy Bella Blog

Badgley Mischka has been busy with licensing deals

After signing Mary-Kate and Ashley Olsen to front their Spring 2006 campaign (pictured right), Badgley Mischka have been busy launching their own range of licensed eyewear, handbags and cold-weather accessories lines… oh and its first fragrance that launched in July.

Now they have signed a licensing deal with Ariela-Alpha International for a lingerie line after just introducing bridge sportswear, shoes, wedding gowns and bridesmaid dresses through other licensing agreements.

I don’t think the Olsen twins will be back to model the lingerie, but that could be semi amusing. At least they’re not as stick skinny as Nicole Richie.

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