Ashley Judd to design clothing collection with Goody’s
15th June, 2007 - By Helen LeePosted in Celebrities, Clothes, Denim
Following in the footsteps of Steve & Barry’s who’s Bitten collection with Sarah Jessica Parker was very popular for it’s very cheaply priced pieces, American retailer Goody’s have announced that they are launching a fashion line with Ashley Judd this fall “boasting of style and substance.”
And it’s not just one new line, there will be three introduced into Goody’s stores to be called - AJ(TM), Love Ashley(TM) and Ashley Judd(TM).
“I’m thrilled to be involved in a clothing line that provides simple, lovely solutions for women’s wardrobes,” said Ashley Judd in a statement. “I’ve always loved items that you can throw on easily and know that you’ll feel and look good. This line does just that, while keeping with the best of current styles and trends.”
According to the press release the labels will feature stylish options for women looking for fashions with attention to detail, including intricate stitching and trims, luxurious fabrics, fit and femininity. The collections will also feature an extensive denim line featuring Ashley Judd’s signature stitching on the back pockets and floral details on the inside waistband, organic and knit tees and sweaters, and career casual coordinates ranging from blazers, blouses and skirts to cardigan sets and trousers.
Ashley apparently played an integral role in the planning and development of the line, leading shopping trips with designers so they could understand her style, brainstorming ideas and editing the line.
“We are excited about Ashley’s new designs and the relationship we are establishing with her,” said Mary Kwan, president and chief merchandising officer of Goody’s Family Clothing. “Ashley can relate to our customers and their fashion needs through her Southern roots and simple elegant style. Her passion and admiration for women is remarkable and it’s fantastic to have her as our partner.”
The Ashley Judd collections will be available in Goody’s 380 stores this fall, check out the Goody’s website for your local stores.
No photos of the collection have been released yet, but I have a sneaking suspicsions that this may not be the last celebrity collection we see - with Sarah Jessica Parker and Amanda Bynes designing collections for Steve & Barry’s, Kate Moss for Topshop… it’s the begining of a new wave of fast fashion.
–Stay tuned to SASSYBELLA.com for more news of this collection
remind...
June 15th, 2007 at 2:42 pm
This just seems crazy to me. I could understand the SJP one as she is a “fashion icon” due to her role in SATC. But Ashley Judd? I mean, the woman has style, but there is nothing that sets her apart from the crowd (IMHO). And THREE lines? Overkill!
August 20th, 2007 at 7:49 am
Maybe Kate misunderstood the concept. It’s seems to me that although SJP may have fashion sense, she doesn’t portray the average working woman whereas AJ does. I think the clothing line should be a great success and hopefully it will cater to women who work in “the real world” and not in TV land. Maybe someday when Kate gets a job she’ll understand.
August 20th, 2007 at 9:53 am
Wendy was that comment directed at me? You’re taking my comments a little personally aren’t you? Are you a marketing manager for this line or have some personal investment in it?
And FYI, I am an successful engineer (yes, I have a job) with a degree in Chemical Engineering, another in Mathematics and a Master in Engineering Management. And no, I still don’t understand.
August 21st, 2007 at 10:33 am
Congratulation on all your achievements. I would just like to see clothes that cater to the average women. Do you consider yourself an average working women? Because it doesn’t sound as if you are. If AJ would like to put out 16 lines of clothing, then I say GOOD FOR HER!!
August 21st, 2007 at 1:27 pm
I’m sorry, I have to agree with Wendy. It would be nice to see clothing that caters to an average not an above average woman. Why should women sacrifice fashion for value? Value?…Kate, this is where your math degree would come in handy.
August 21st, 2007 at 2:23 pm
I cannot render how AJ putting out a fashion line necessarily represents value? There are plenty of beautiful and reasonably priced clothes that do not have ANY Hollywood celebrities backing them.
Do not kid yourself; Judd may be far from your Paris Hiltons of the world in terms of celebrity, but she is still a highly successful Hollywood actress. Yes, she is more “normal” and more like us, but she still earns much more money than any of us and very likely buys top end fashion herself.
Any smart and stylish woman can pull together a nice, affordable outfit without needing to buy from a collection endorsed or created by a celebrity. If you admire AJ’s style, then note down the particular items she wears and look for your own reasonably priced versions.
August 22nd, 2007 at 6:01 am
I look forward to AJ’s new lines. I hope to see a larger selection of ladies clothing that covers more of a modest approche,or down to earth people. Hopefully AJ and Goody’s will be able to do this for the not so ” Jet Set”. Bring it on!
September 20th, 2007 at 9:56 pm
I love it!!! I love Ashley sense of style, and after work today I am going to GOODY’S!!!!
September 21st, 2007 at 4:48 am
Yes I love her new clothes . Thank you Ashley for the great designs. LOVE THEM ! Can’t wait to see whats next .
September 22nd, 2007 at 9:59 am
Yes, the new line is already out and looks GREAT!! I’ve already purchased a few pieces. They fit and feel wonderful. I think she’s made a BIG HIT!!
November 6th, 2007 at 4:53 am
I am sitting here in AJ jeans and top. Ashley Judd has hit the nail on the head with her new clothing line. I know that everyone is different, but when she designed this line, she had me and ladies like me in mind. I love everything in the line. They are comfy, stylish, and very feminine. I love that. I love jeans, but I don’t want to look like a boy. I have several pieces of her design and love every one of them…bring on more!!
July 4th, 2008 at 12:17 am
[...] last year we told you that Ashley Judd had teamed up with Goody’s, a family apparel retailer throughout the Southeast, to design a clothing line? Well the collection [...]