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The Strand Arcade explores the Art of Authenticity with their Autumn/Winter 2013 campaign
Helen Lee February 28, 2013 1The fashion world often is divided into two types of offerings; the fast and the furious, where looks are produced at rapid speeds, often echoing pieces that just walked down international runways mere weeks
Read More »Emporio Armani Spring/Summer 2013 Ad campaign – A well-suited Italian dream
Helen Lee January 7, 2013 0Ask anyone who knows anything about suiting and they will tell you that it has to be Italian made, so why look further than Emporio Armani? For their spring summer 2013 campaign they
Read More »Georgia May Jagger the new Sunglass Hut Ambassador: The Fashion’s Night Out photos, campaign images and more
Helen Lee September 11, 2012 0There is something about Georgia May Jagger, clearly a girl from an amazing gene pool (her parents are Mick Jagger and Jerry Hall after all) but the girl is going from strength to strength
Read More »Behind the scenes of the Strand Arcade’s Art of Authenticity shoot with Nicole Pollard
Helen Lee August 23, 2012 2India is a country that many fashion designers find inspiration from, so it comes as no surprise that The Strand Arcade in Sydney (home to many top Australian designer boutiques) shot their spring/summer 2012
Read More »Nicole Trunfio for KOOKAI Spring/Summer 2012; and announces an Australian online store
Helen Lee August 12, 2012 0This year marks Kookai’s 20th year in Australia, growing from a boutique on trendy Chapel Street in Melbourne to 26 boutiques nationwide. To mark the milestone, Kookai have unveiled a Spring/Summer 2012 ad campaign
Read More »David Jones Spring/Summer 2012 ad campaign starring Miranda Kerr; unveils live show streaming
Helen Lee August 1, 2012 0- – - – - – - – - – - – - S P O N S O R E D P O S T – - – - – - – -
Read More »Behati Prinsloo the new face of Seafolly’s Summer 2012 ad campaign
Helen Lee May 21, 2012 0As a Victoria’s Secret Angel, Behati Prinsloo is no stranger to taking off her clothes and walking down the runway in lingerie. So rather fittingly, the Namibian-born and raised model has been chosen to endear
Read More »Just Cavalli gets a little romantic-sexy for Spring/Summer 2012
Helen Lee January 17, 2012 0After writing about a faux television commercial we shot last year yesterday, we’ve debating what was going to be our first ‘news’ post of 2012. Sorry Golden Globes, you didn’t make the cut. Instead
Read More »First look: Dolce & Gabbana Menswear S/S 2012 celebrates Italian cinema
Helen Lee December 22, 2011 0Back in October the guys at Dolce & Gabbana had brought together a vertible who’s who of Italian actors to Portofino, Italy to shoot their Spring/Summer 2012 menswear advertising campaign. Set against the beautiful
Read More »Abbey Lee Kershaw for Portmans, behind the scenes at the New York City photoshoot
Helen Lee December 15, 2011 0It’s a love affair that has lasted a few seasons now – Abbey Lee Kershaw for Portmans. The Australian fashion chain recently shot a new ad campaign with the peroxide blonde model. Styled again
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