Yesterday the Financial Times reported that Burberry have turned the tables on the tradition marketing spend from more print, less digital to one that is 60% Digital and 40% Print/Other and it has become extremely evident in the lead up to the launch of the newest Burberry fragrance, Burberry Body.
A huge teaser campaign starring...
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She’s stylish, oh so hip and she’s in Sydney, Australia. We broke the news last month that Alexa Chung was set to hit Australian stores for 30 Days of Fashion & Beauty as the international ambassador and the word spread like wide fire amongst her legion of fans.
With a US reality TV show in the works with the...
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Miranda Kerr back in Australia to announce seven new products to her Kora Organics cosmetic line, as well as now being officially certified organic by Ecocert. Glowing in a long blue dress Kerr posed with her mother Therese after insisting all the guests take a shot of Noni juice, reportedly a custom at her events.
“Becoming...
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If you haven’t heard, Fall 2011 is all about the fabulous red lip and red nails and both feature heavily in Lancome’s 2011 Colour Collection by Aaron de Mey entitled 29 St Honoré. Starring Daria Werbowy and Elettra Widemann, this behind the scenes video of the glamorous photoshoot keeps up with the bold and intense theme...
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It’s Saturday night, but before we all get dolled up and hit the town, we have a question for you. Would you wear lip tattoos?
Violent Lips, the temporary lip tattoos have hit the Sugar Factory (heaven for anyone who loves sweets) in a limited edition collaboration. Giving a whole new meaning to the phrase sugar lips, the lip...
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I was first introduced to Lush Cosmetics through their pungent stores and a love of bath bombs when I was younger (soaking my feet after a day of shopping was my idea of a perfect day when I was in my mid-teens). Since then I have become an advocate of their Ocean Salt face scrub and their Dream Cream, so I was really excited when...
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Sometimes we wish we had more time to take beautiful photos ourselves for this blog or do fun tutorials, so when Australian jewellery brand Samantha Wills asked us to take part in their first ever Bloggers Edit we couldn’t help but jump at the opportunity to STYLE! SHOOT! EDIT! With some of our favourite pieces from their new...
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We love a good lip (so much so I’m starting to think I need a display case, like a jewellery stand for my growing collection) but we’re not sure what to think of a release we just received… that Rachel Zoe is launching a lipstick line called Exude.
According to the release appointments have been set with beauty...
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We have a soft spot for Sass & Bide, we once wore their jeans religiously and they still continue to launch one lust worthy collection after another. Though we never thought we’d see the day when something of theirs retails at $19.95 until our friends over at TheNailFile.com.au broke the news that Sarah-Jane Clarke and Heidi...
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Most of the world now knows of Rosie Huntington-Whiteley as an actress who replaced Megan Fox in the third Transformers movie, but the fashion world first met her when she debuted for Victoria’s Secret in 2006 and then for Burberry in their Fall 2008 advertising campaign.
Several advertising campaigns later with the luxury...
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