About

SASSYBELLA.COM IS A FASHION AND BEAUTY
NEWS, REVIEWS AND COMMENTARY BLOG

SASSYBELLA.com was founded by writer and fashion enthusiast Helen Lee in 2002 as one of the first fashion & beauty blogs in Australia, chronicling fashion & beauty news and gossip with a sprinkling of light-hearted product reviews, commentary and flashbacks to fashion’s illustrious past.

We have grown to become a daily resource for what’s happening in the fashion & beauty industry, with our industry peers using us as a source.

THE EDITOR: Helen Lee

A self confessed fashion and beauty lover, geek, social media fanatic and sports fan, Helen started creating websites in her mid-teens when she should have been making out with boys behind the school gym instead of learning html code and indulging in a life long addiction to fashion and beauty.

Creating SASSYBELLA.com in her first year of obtaining her journalism degree, Helen saw the internet as a way to share fashion news, gossip and finds with friends and like minded fashionistas around the world. Little did she know that almost 10 years later that SASSYBELLA.com would grow to be one of the oldest fashion and beauty blogs in Australia.

Building a career in digital media and publishing lead Helen to creating iBlogFashionandBeauty.com, a resource for Australian PR & marketing people about fashion and beauty blogging in Australia. Helen’s writing experience has spanned many websites and various publications, including: Shoewawa.com, Catwalkqueen.tv, FashionExposed.com.au as well as reporting on Rosemount Australian Fashion Week Spring Summer 2009-10 and Rosemount Sydney Fashion Festival for IMG Fashion’s ChicReport.com.au.

Outside of fashion, Helen has a not-so-secret love of watching sports and day dreams about watching the US Open tennis final with Anna Wintour before sharing a car back to New York City to catch shows at New York Fashion Week.

Drop Helen a line with thoughts, comments or tidbits at: helen@sassybella.com

CONTRIBUTORS

• Lauren Kruger

Contact us about being a contributing writer now!

Past Contributers:
Ali Lovell, Colleen Nika, Kate Gilbert, Kimberley Foster, Laura Wasson, Michelle Lai, Samantha Van, Cristina Masci, Hanna Aston-Lawson