About

SASSYBELLA.com chronicle’s fashion news and gossip with a sprinkling of lighthearted beauty tidbits and flashbacks to fashion’s illustrious past. From red carpet and runway features to high street, chain store and beauty must have’s, it is a one stop shop for your daily dose of fashion.

For the fashionable girl next door who loves a little of everything, from designer bags, cosmetics, what the celebrities are wearing and who’s designed the hottest collection this season. She loves looking at designer products, just as much as their chain store alternatives. She’s fun, fabulous and very sassy.

We know that we shouldn’t take fashion too seriously. But why keep interesting news and tidbits to yourself?

Helen Lee THE EDITOR: Helen Lee

SASSYBELLA.com was founded by Helen Lee in August 2002 as a personal & fashion commentary blog and evolved quickly into the fashion source it is today.

Turning to blogging as she studied for her journalism degree, Helen saw the internet as a way to share fashion news, gossip and finds with friends and like minded fashionistas around the world.

Aside from SASSYBELLA.com, she started iBlogFashionandBeauty.com a resource for Australian PR & marketing people about fashion and beauty blogging in Australia. Helen’s writing experience has spanned many websites and various publications, including: Shoewawa.com, Catwalkqueen.tv, FashionExposed.com.au as well as reporting on Rosemount Australian Fashion Week Spring Summer 2009-10 and Rosemount Sydney Fashion Festival for IMG Fashion’s ChicReport.com.au.

Outside of fashion, Helen has a not-so-secret love of watching sports and day dreams about watching the US Open tennis final with Anna Wintour before sharing a car back to New York City to catch shows at New York Fashion Week.

Drop her a line with thoughts, comments or tidbits at: helen@sassybella.com

 

CONTRIBUTERS

Past Contributers:
Ali Lovell, Colleen Nika, Kate Gilbert, Kimberley Foster, Laura Wasson, Michelle Lai, Samantha Van, Cristina Masci, Hanna Aston-Lawson

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