Louis Vuitton’s artistic director Nicholas Gesquière likes to call the stars of his latest Autumn/Winter 2016 campaign “Heroines” because they are ever on the move and are modern trial blazers. He teams up with legendary photographer Bruce Weber to illustrate them as graphic figures, like a tribe of determined women setting out for adventure.
Of course he chose his favourite heroine of the moment, Selena Gomez, to do a star turn for this collection. The campaign is titled “Series 5” also stars models Jean Campbell, Sora Choi, Luisiana Gonzalez, Erika Linder, Rianne Van Rompaey and Natalie Westling with the outdoor shots taking place at an airport runway in Miami.
“In addition to being an incredible photographer, Bruce Weber is also a true choreographer of images. He knows how to capture the energy of each individual, and his images are always dynamic, almost alive. I love the unusual perspective he brings to such a major star. Selena’s popularity is fascinating; she’s an icon for her generation. And yet, there is a disarming sincerity and a true presence about her, she’s very direct and grounded. She’s spontaneous and always up for discovering new things. Two years ago, she had already approached me in her very simple, easy-going manner and now I’m watching as she changes and grows. For a designer, it’s extremely gratifying to participate in the process as a woman evolves.” Nicolas Ghesquière says in the release.
The respect and admiration was mutual as Gomez gushed about her experience of working with Weber and Ghesquiere.
“I have had the honor of working with Bruce Weber before, so it was great to already have a connection and I consider Nicolas a good friend at this point. We did the shoot in Miami and it was incredibly laid back. The both of them are very passionate and enthusiastic about their work. Wearing Vuitton makes me feel strong and confident. Nicolas knows how to make a woman feel good about herself.” Selena Gomez.