Nothing goes together better than a luxury resort and amazing swimwear for swimming or lounging around in. So the pairing of We Are Handsome with the W Retreats in Asia Pacific has to be one of the most perfect collaborations we have seen in a while.
The Australian swimwear brand has teamed with the four luxury resorts – W Retreat & Spa, Maldives, W Retreat Koh Samui (which we had the pleasure of visiting a few years ago), W Retreat & Spa Bali, Seminyak and the soon-to-open W Goa – to design an exclusive capsule collection featuring their signature women’s scoop one piece and men’s boardshorts.
Katinka and Jeremy Somers, founders of We Are Handsome, spent time at the W Retreats in Bali, Koh Samui and Maldives to draw inspiration from the properties and W Hotels’ guests. In what would have been a tough research assignment, the duo created a vibrant custom design featuring a combination of a Chrysaora jellyfish and the different colours surrounding the retreats at twilight.
“We are really excited to be involved in this project and to have the opportunity to collaborate with a brand which shares the same passions for disruptive design and fashion” said Katinka Somers, Director, We Are Handsome. “We took our inspiration for the collection from the energy which ebbs and flows through the resorts when the sun sets, the stars come out and nature starts to glow. The bespoke design conveys this energy, as well as the vibrant and playful personalities of the retreats and their island destinations, whilst evoking their bold sophistication and glamour.”
“When it comes to fashion, W Hotels is all about energy and discovering the unexpected and this collaboration brings that spirit and attitude to life,” said Arnaud Champenois, Asia Pacific Senior Brand Director, Starwood Hotels & Resorts Worldwide, Inc. “We Are Handsome’s disruptive design draws on the electrifying marine life surrounding each of the properties, perfectly capturing the unique style and vibrant personality W Hotels is renowned for.”
To showcase just how perfect the pairing of We Are Handsome and the W Retreats are, the accompanying campaign was shot at the W Retreat & Spa Maldives with former Australia’s Next Top Model winner Amanda Ware and up-and-coming Korean model Byeon Woo Seok starring in the campaign. Not to waste a minute of being at the beautiful destination resort, W Retreat & Spa Maldives also played host for the We Are Handsome’s swim collection, The Outland, and active wear collection, Heat Five. The campaign shots feature W Maldives’ private island Gaathafushi and luxury yacht Escape – both of which are available to hire for guests staying at the retreat.
We Are Handsome’s limited edition swimwear for W Retreats in Asia Pacific is available on their website or drop by W Hotels The Store at the four W Retreats.