Gemma Ward, Jaguar’s newest brand ambassador

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Jaguar, the first things I think about when you bring up the car brand is “British racing green” and James Bond. Now you can add Gemma Ward to that list thanks to her new appointment as the newest ambassador for the prestigious British car maker.

“Jaguar to me is all about great style and design, and I’m delighted to be named as an ambassador for this iconic English brand. I’m driving the new Jaguar XE, which is a great fit for my Australian lifestyle. It’s modern, luxurious and reminds me what a pleasure it is to drive, which is something that you miss when you live in New York”.

Gorgeous sports cars and beautiful women have always gone hand in hand, so it’s no surprise that one of Australia’s most successful models has teamed up with a luxury car brand for the launch of their new Jaguar XE model.

Says Matthew Weisner, Managing Director of Jaguar Land Rover Australia: “We are delighted to be partnering with Gemma Ward, who is an Australian who has built an incredible international career but still calls Australia her home. Her contemporary style and international success are very much aligned with the Jaguar brand, now and into the future.”

It will be interesting to see where this partnership goes in the new year with Jaguar not a regular fixture on the fashion scene like it’s fellow luxury car brands like Mercedes Benz, Audi and BMW. I for one would love to see Ward down in Melbourne for the Australian Formula 1 Grand Prix in March, even though Jaguar have long since exited F1 racing, much like their former Aussie driver Mark Webber. One can day dream.

Check out more images of Gemma Ward with her Jaguar XE below.

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