Australian swimwear brand Seafolly have announced a new face for their Summer 2014 advertising campaign, Martha Hunt. The American model has worked with brands like Victoria’s Secret and Free People in the past before accepting the coveted role as the face of Seafolly.
Shot at the start of June, the campaign was shot by world renowned fashion photographer Enrique Badulescu, Hunt is set against a backdrop of white silica sand and the azure waters of Whitehaven Beach in the Whitsundays in Australia.
Instagramming live from the shoot, Hunt wrote that she was having “fun being a mermaid” and giving us a behind the scenes peek at a stunning white Seafolly two piece.
Hunt now joins the likes of Catherine McNeil, Miranda Kerr, Jess Hart and Behati Prinsloo as past stars of Seafolly ad campaigns.