Versus Versace announced today that they are collaborating with Superga for a collection of collectable casual footwear. The collection see’s the cult favourite Superga 2750 model being made in Versus Versace’s key prints for their FW 2014-15 collection.
The print symbolizes the rebellious new style of Versus Versace, with clashing vivid colours and cut-up images of the brand, such as baroque detailing, the Greek key, and the Versus Versace logo. The first SUPERGA x VERSUS VERSACE model is made with cotton upper and a sole of vulcanized natural rubber, with a fabric SUPERGA label. The VERSUS VERSACE logo sits at the heel, which alongside the personalized box testifies to the uniqueness of the collaboration.
The collaboration that see’s the two iconic Italian brands come together for the first time launches in Europe at Shop.Versace.com and Superga.com on June 20th with a worldwide release in selected VERSUS VERSACE boutiques and in the SUPERGA stores on June 29th.