Puma x ASOS for women – Finally!


Sportswear – that one little word has so many different meanings. It could mean gym/workout gear, while the clean and chic lines by the likes of many American fashion designers can also be called sportswear, and then of course we have the lifestyle gear inspired by sportswear (aka the stuff designed by sportier brands). This is where the Puma x ASOS collection sits, and after two collections of just menswear, the two fashion and sportswear powerhouses have collaborated on a line of jersey year inspired by 90s sports-street wear for women.

Launched today on ASOS the eleven piece collection focuses on colour-blocking and print this capsule collection purposefully mismatches clashing urban graffiti with animal and check prints, softened down with the use of a feminine lace application. A colour palette of black, white and grey marl is teamed with primary red pigments and metallic highlights while exaggerated sleeves, quilting and maxi silhouettes all play with proportion.

The PUMA logo is bold and experimentally stamped across sweats, tube dresses and motorcross inspired joggers using foil and high shine gloss print techniques. Hybrid styles are produced with the use of furry teddy bear material and leather sleeve detailing.

With our new 2014 fitness kick (as seen on our Instagram account) you know what we’ll be wearing in and out of our PT sessions.



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