Being a city dweller, it can be easy to forget about Harris Scarfe, the Australian retailer who can be compared to the likes of Target or Kmart. Well, they have recently become a little less forgettable, having unveiled former Miss Universe Australia and girl about town, Jesinta Campbell as the new face of their Boutique@HS collection.
“Jesinta is the perfect face for the Boutique@hs collection and we are excited to welcome her into the Harris Scarfe family,” said Chris Kontos, Creative Marketing Manager for Harris Scarfe of the collaboration.
“She is not only beautiful, but an inspirational, strong young woman who is not afraid of taking a fashion risk. Jesinta syndicates all that this collection entails – it’s about standing out and taking a risk in an eloquent manor.”
Campbell models an array of sports-luxe inspired pieces that features vivid floral prints, block colours and new season neutrals in luxurious silks, jerseys and cotton. The collection is directional and makes the most of the mix and match qualities we love about the sports-luxe trend.
“We at Harris Scarfe are delighted to have Jesinta Campbell join the Harris Scarfe team as face of Boutique@hs. Jesinta is the ideal person to present this wonderful line of contemporary and affordable fashion to the women of Australia. Jesinta not only brings style and beauty to Boutique, but her natural and relaxed nature combine to perfectly reflect the personality of Boutique and Harris Scarfe as we continue to build our presence in the Australian fashion industry” said Joe Barberis, Harris Scarfe Managing Director.
The Spring Summer Boutique@hs collection is available in-store from November 2013, Boutique@hs will be available Australia wide and online www.harrisscarfe.com.au.