MBFWA: Inside the media centre on Day 3, the other side of fashion week


I’m sure you have all seen the street style photos popping up all over social media, blogs and magazine websites from Mercedes Benz Fashion Week Australia, but what you don’t see very often is the inside of the Media Centre. The busy little room where print, news and digital media converge to pump out stories as they happen.

Unlike the crazy peacocking out the front of the Carriageworks venue and air kissing inside the Mercedes Benz VIP Star Bar, heads are down and computer keyboards are being banged away on.

Watch our short little preview of the hard working ladies and gentlemen at about 3pm on Day 3 of MBFWA 2013 below. And yes the pineapples are real, as are the abundance of coffee cups surrounding each person.