If you are a fashion lover, you probably follow Coco Rocha on one of her many social media channels, the model is a social media powerhouse and along with her husband James Conran, she will be visiting Australia to speak to The Australian Financial Review Magazine’s Bespoke Fashion & Business Summit on May 16th, 2013.
A supermodel who has worked with many luxury fashion labels – from Karl Lagerfeld, Longchamp and Christian Dior, she has fronted campaigns, hosted TV shows and even took over the social media channels for Sass&Bide earlier this year. When you do the maths, Rocha has amassed millions of followers on 13 different social media platforms.
According to Glamour editor-in-chief Cindi Leive, Rocha was the “the first model to surpass 1 million followers on Google+“, and has built a following of over 4 million in China on both Sino Weibo and Tencent Weibo.
“You have to be all the platforms,” Rocha said in her chat with Leive. “Because the Tumblr followers? They are a cult. The Twitter followers? They are a cult. You think, ‘Well, I have Twitter so I’m hitting everyone.’ No, you’re not. You need Vine, Viddy, Sino Weibo, Tencent Weibo, Tumblr, Twitter. And all of them have their own identity.”
“My content is from me. It’s not some PR firm that’s deciding to sell other things. It’s me and my voice and I think only I know it best. Some people can pretend to be someone else and that’s okay, great for them.”
Rocha and Conran are also known for their shared humanitarian efforts, having been recognised for their philanthropic work in Haiti and raising awareness and funds for the battle against human trafficking, Rocha is also active in working to alter the prevalence of eating disorders in modeling and promote positive body image in young women.
Tickets are currently on sale to attend Bespoke, the fashion and business summit by The Australian Financial Review Magazine.
Early bird tickets of $550 are still available until April 8, 2013 with student tickets are only $100. Buy your tickets now from sydneyoperahouse.com/bespoke or by phoning the Sydney Opera House Box Office on 02 9250 7777.
Keep up to date with all things Bespoke via their Facebook, Instagram and Twitter accounts.
Image via Coco Rocha/Instagram
