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Jason Wu designs a travel bag for the St Regis Hotels & Resorts

Helen Lee November 19, 2012 1

Every time I travel I like to imagine that I am Marilyn Monroe in Some Like It Hot, or the Sex and the City girls going to Abu Dhabi. While our budget might not be as extensive, there is a new bag that has caught our eye recently. The St Regis Hotels & Resorts have teamed up with American fashion designer Jason Wu (you know, the man who dresses Michelle Obama regularly) to design a limited-edition travel bag.

The Grand Tourista Bag by Jason Wu for St. Regis Hotels & Resorts inspired by today’s grand tour and designed with a new generation of luxury travellers in mind. A chic shoulder tote with a black and white houndstooth pattern and black leather trimmings, it’s big enough to fit all your carry-on travel items. For us it’s our Passport, Ultrabook, iPad and travel sized beauty products.

“I see St. Regis as both a classic and a modern name, which I feel is an apt description of my brand as well,” says St. Regis Connoisseur Jason Wu. “I am really excited to be part of a legacy that is rooted in impeccable style that can stand the test of time, and The Grand Tourista Bag reflects exactly that.”

Alexa Chung with her Jason Wu for St Regis ‘Grand Tourista’ bag

Careful detail has been paid to the inside of the Grand Tourista Bag; it’s lined in viscose/silk in Wu’s signature grey colour, while the St. Regis hallmarks are embossed on the interior’s leather trim and pay homage to the brand’s flagship hotel on 55th Street and 5th Avenue in New York, opened over a century ago by John Jacob Astor IV.

“Traveling the world to design, show and sell his collections, Jason Wu intimately understands the needs of luxury travellers today – a new generation that is increasingly staying with St. Regis around the world,” says Paul James, Global Brand Leader, St. Regis Hotels & Resorts. “As a hotel brand as international and informed as its guests, we are building our portfolio in destinations at the heart of the new grand tour itinerary and celebrating this concept with a travel bag that has both style and substance.”

The Grand Tourista Bag by Jason Wu for St. Regis Hotels & Resorts marks Wu’s first product created exclusively for travel and the first accessory designed for the St. Regis brand. The Grand Tourista Bag will retail for USD$1,995 at www.stregis.com/boutique and www.jasonwustudio.com beginning in early December and will be available for pre-order at online luxury fashion retailer Moda Operandi beginning today on www.modaoperandi.com.


Coco Rocha with her Jason Wu for St Regis ‘Grand Tourista’ bag

Now if only we had one before we went on our mini grand tour of the European fashion weeks and Hong Kong recently. Next time! The St Regis New Grand Tour website looks mighty tempting.

One Comment »

  1. Tanya Sachdev November 20, 2012 at 5:40 am -

    Nice bag. Big and practical.

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