Gillette’s Kissing Survey says single girls don’t want a hairy hipster but a clean shaven men

Ryan Gosling and George Clooney in a promo image for The Ides of March

Admit it, we all prefer a clean shaven Ryan Gosling or George Clooney over their hairy bearded counterparts right? If you answered yes, then you are not alone in wishing that men would stop channelling their inner hipster and shave their beards. Last week we received some recent research Gillette did with RSVP to find out if women prefer a clean shaven or stubbly man and the results are in – women want the hairy hipster to move aside and bring back the clean shaven man.

The results don’t lie, 76% of the Australian women surveyed in Gillette’s Kissing Survey want to see the return of a clean shaven man with the women finding facial hair on a man a distinct turn-off for women.

Remember how Brad Pitt’s heartthrob status plummeted when he started growing out all the hair on his head? Goodness knows how he kept Angelina Jolie happy but women around the world missed that clean shaven man from all those Oceans movies.

A massive 80% of women surveyed indicated that they would prefer to see the return of the clean shaven face while 77% of women have opted not to kiss a man due to having a beard or stubble. Interestingly, 71% of men also agree, despite the fact that this would involve considerably more effort on their part.

In a quick (casual) poll conducted by me with some single girlfriends, the conclusion was the same. Down with facial hair. What are you trying to hide behind it boys?

Relationship expert, Dr Nikki Goldstein says, “If a man is really confident with his sexuality then he should not try to prove it through facial hair (which some see as a sign of masculinity or toughness) but with intelligence, wit and by making a woman feel special through making the effort to impress.

“Just as women go to great lengths to get ready for that big first date and make a lasting impression, so should men. Show your date that she is important enough for you to take pride in your appearance and shave. This is particularly important if you’re looking for that first kiss, an occasion that should be an intimate and sensual act, but can turn ugly if the girl is left with a painful and embarrassing reminder the next day.”

Is the results of the Gillette Kissing Survey surprising to you? If it is, I have two words for you, pash-rash.


  • Cheryl from BusinessChic says:

    I never thought I’d say this but I love my man’s beard.

    I’m a tactile person and enjoy his beard which he keeps trimmed so it’s still professional enough for the workplace but long enough that I don’t get pash rash. Sexy-looking stubble is the facial hair style that causes pash rash; not a well-trimmed beard.

  • Ashley says:

    I completely disagree. A guy is almost instantly more attractive with some scruff 🙂 As long as it’s clean. Always nice to know that they take care of themselves!!!

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