Beauty blogging has always played second fiddle to fashion blogging, but ask any beauty blogger and they should know all about one person – Michelle Phan, aka Rice Bunny. A YouTube sensation with almost 600 million views on her YouTube videos and just under 1 million Facebook fans, she has been giving beauty advice since 2006.
With makeup application tutorials and tips ranging from how to get a smokey eye to replicating looks created by Lady Gaga, Phan has the appeal of the girl next door but with talent and sultry looks to boot.
Though beauty blogging in Australia has yet to reach the heady heights of America, it’s exciting to hear that Lancome are flying Phan out to Australia to help celebrate a month of colour for the French beauty brand, as well as speak to her legion of fans in Sydney and Melbourne at Myer.
Why Lancome? Because back in 2010 she was ‘hired’ by Lancome to be their official video makeup artist – a deal which did not affect her integrity and ability to use makeup from other brands – and the rest they say was history.
“We are thrilled to have internationally renowned beauty blogger, Michelle Phan, at Myer for two exclusive in store appearances,” says Liz Webster, Myer General Manager – Cosmetics. “Millions of women around the world look to Michelle for tips and inspiration; she’s one of the most influential people in the beauty industry today. It will certainly be an unforgettable customer experience.”
Michelle Phan’s Australian appearances:
Sydney City Myer – 2ndAugust 2012
Melbourne Mural Hall – 3rd August 2012
Keep your eyes peeled on Lancôme Australia’s Facebook page for more information and offers!
Image source: Michelle Phan Offcial Facebook Page