We kind of have a love affair with Zimmermann. Who else can make beautiful swimwear that is not too sexy, just a little sporty and just so darn covetable that I own too many pieces to count (and I am not the biggest beach goer either)?
Unlike the typical swimwear shoot, the campaign was shot by Simon Lekias in a steam room which will have you day dreaming of steamy of spa resorts in exotic locations as the rain pours outside in the Southern Hemisphere. Starring Australian models Lydia Collins and Nicole Pollard, the campaign was styled by Creative Director & Stylist Tamila Purvis together with Co-Creative Director Emil Vrisakis.
Zimmermann’s Resort 2012 collection drops in Australia now – perfect for those of us who are jumping on a jet plane to the warmer parts of the world.
Zimmermann fulfill all forms of the word “steamy” in the label’s lens fogging Resort 2012 campaign film shot by Simon Lekias, with styling by Tamila Purvis (ManiaMania) and music by Van She’s Nicholas Routledge. As svelte, sweat-drenched and salubrious as an all day Miranda Kerr bikram yoga session, the campaign stars Aussie models Lydia Collins and Nicole Pollard who make chilling the fuck out in a non-sexual luxury steam room while wearing floral print bikinis and diaphanous drawsting shorts look like the most natural activity in the world.