MBFWA: Ginger and Smart celebrate their ten year anniversary with the ‘NEONATURE’ collection

Image supplied by ghd

Their MBFWA show on Monday was a celebration of their tenth anniversary, so we were expecting big things from Ginger and Smart when they revealed their Spring/Summer /12 collection in the grand ballroom at David Jones. It was a party atmosphere when we walked in to the room and we were eager to see what Alexandra and Genevieve Smart had in store for us.

Titled ‘NEONATURE,’ the collection seemed to mix and match, which could either be confusing, or provide something for everybody, depending on your taste. There was a back-to-the-future vibe here (maybe it was the hair?) complete with neon hues, metallics and digital prints. There was colour-blocking and neutral palettes, sharp tailoring and floaty silhouettes but mixed and matched in a way that made the looks more confusing than beautiful.

According to the show notes it was a collection that celebrated their muse: “an inspiring woman of contrasts”. Which describes our thoughts perfectly. A hit or miss collection, this one missed the mark from our view, while we loved the colour and the amazing hair, we were confused by the multitude of inspirations and clean-then-messy styling. Which is a pity due to the number of stunning collections by Ginger & Smart over the years.

Photo Gallery: Ginger & Smart Spring/Summer 2012-13

Photos by Andrew Kaineder

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With Helen Lee