We’ve always loved Estee Lauder, it’s a sentimental favourite. They were the first brand we bought our first “luxury” foundation from back in the early 2000’s and from an early-online-shopping-addict view, they were one of the first beauty brands to have their own online store here in Australia. So it comes as no surprise to us that they are the first luxury beauty brand to launch Facebook Commerce (f-commerce) in Australia.
With over 70,000 Facebook fans, the launch of F-Commerce for Estee Lauder gives their legion of fans the chance to snap up the top selling products without ever leaving Facebook. Although f-commerce hasn’t taken off with as much steam as first anticipated last year, it has been an interesting playground for brands looking to expand their digital footprint.
“We are proud to launch our new ‘f-commerce’ service as we are now able to offer our loyal customers a seamless shopping experience that will allow their favourite product to arrive direct to their door”, said Emmerentia Wilding, Estée Lauder Brand General Manager.
“Over the last decade the growth of Facebook as an interactive information tool has been phenomenal. With this growth, we realised many of our customers were searching for product information online and so we wanted to be able to provide them with a complete service they could enjoy from the comfort of their homes. This way, no matter where our customer chooses to shop for her favourite Estée Lauder products; be it on-line or in store, she is sure to get the information and support she needs to make the best choices for her beauty regime.”
Our picks for your first F-Commerce experience? The Idealist Even Skintone Illuminator and the Advanced Night Repair Serum – I’m addicted to good skin right now.
F-commerce limits you to once social platform.