MBFWA: Whitney Port launches her two fashion lines in Australia during Fashion Week in Sydney

We fell in love with her during the reality shows The Hills and The City, and since then we have all watched with keen eyes to see what Whitney Port did next. This year, in a major triumph for MBFWA, Port launched two new self-titled collections through an exclusive installation show at Mercedes Benz Fashion Week Australia.

When introducing her collection, the former reality star oozed confidence and friendliness, which only seemed to make us love her designs even more.

The celebrity designer, known for her chic street-style, channeled the laid-back style of her hometown LA, and the edgy style of New York in her two collections, Whitney Eve, and the more affordable diffusion line, W.E by Whitney Eve. Both lines are no doubt easy to wear, and range from light dresses, to playful floral jumpsuits, light knits and jackets, and androgynous blouses. Bursts of colour bought the pieces to life, while pastel hues lent the collection a more gentle touch.

“There’s something for everyone, it really brings my style aesthetic into light which I hope you guys will all love” Port told the media when unveiling the collections.

No stranger to fun and girly style, Whitney Port has nailed summer casual chic with her usual laid-back approach to fashion, and we certainly love it.

There is no rest for the wicked though, Whitney is set to fly out of Australia on Wednesday!

Photo Gallery: Lisa Maree Spring/Summer 2012-13

Photos by Andrew Kaineder

Stay tuned to SASSYBELLA.com for our most comprehensive
coverage of Mercedes Benz Fashion Week Australia yet!