Abbey Lee Kershaw for Portmans, behind the scenes at the New York City photoshoot
It’s a love affair that has lasted a few seasons now – Abbey Lee Kershaw for Portmans. The Australian fashion chain recently shot a new ad campaign with the peroxide blonde model. Styled again by Christine Centenera and photographed by Matt Jones, the photoshoot shows off the bold inject of red in the new campaign.
It was a family affair for the Portmans team, not only with the same model, stylist and photographer on board, but Abbey Lee’s dad, Kim Kershaw, was visiting her in New York and came along to watch the photo shoot. He reportedly gave her hugs in between shots – adorable – and the crew had an amazing time together.
“The Portmans team had me dance for them with a tambourine in a tropical bar for this last shot,” Kershaw says. “It made me smile and was a nice way to end the day.”
Check out more images from behind the scenes of the Portman’s photoshoot, some of the images from the campaign can be seen on their Facebook page now.
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