Sunglass Hut pops up in Sydney Harbour with Miu Miu Nior’s on board

Stormy clouds couldn’t keep us away when Sunglass Hut launched the first pop-up retail store on the waters of Sydney Harbour last night. In a world first, the Luxottica Group showed off their wares in a floating Sunglass Hut store, including the lust-worthy Miu Miu Noir sunglasses that don’t retail worldwide until February 2012.

Open to the public from today until Sunday November 20th, the first floating pop-up Sunglass Hut store in the world is located on Campbell’s Cove just outside of the Park Hyatt Sydney on Sydney Harbour, with the iconic Sydney Opera House and the Sydney Harbour Bridge serving as a beautiful backdrop.

Styles exclusive to the Sunglass Hut floating store on Sydney Harbour:

  • Miu Miu Noir’s
  • Ray Ban Rare Prints
  • Bvlgari Le Gemme sunglasses (retailing at a whooping AUD$18,000)

“At Luxottica, we believe that people around the world are hungry for innovative retail concepts that intensify emotions and enhance their purchasing experience. With the first floating store located at Sydney Harbour, Sunglass Hut sets the tone, attracting shoppers that will be inspired by the natural scenery while shopping the best eyewear selection of world-known fashion brands,” says Fabio d’Angelantonio, Executive Vice President Sun & Luxury Retail and Chief Marketing Officer at Luxottica globally.

The Sunglass Hut floating store will be open to the public at the below locations and times:

Friday 18th November, Darling Harbour, 10am – 7pm
Saturday 19th November, Darling Harbour, 10am – 7pm
Sunday 20th November, Manly Wharf, 10am – 7pm

Ten percent of all sales from the floating store will be donated to Luxottica’s OneSight Foundation, a program dedicated to improving vision through outreach, research and education.

Meanwhile… we know you want to find out more about the BVLGARI Le Gemme Rare sunglasses right?

They are truly a piece of art in themselves, with Bulgari and Luxottica developing the Le Gemme Rare sunglasses that feature flowers of multicoloured sapphires, mother-of-pearl or aquamarine blossom against maxi black acetate frames, while peridots or pink and blue rose cut sapphires emphasize the soft hues of the main stones, further embellishing each model.

The manufacturing process of the Bvgari Le Gemme Rare’s demand seven months work, from the first prototype to the completion of the models. Master goldsmiths shaped and drilled all the metal components, while hinges, bridges and setting were all worked on with artistry and precision to ensure the greatest possible accuracy and lightest possible weight.

Truly worth the $18,000 price tag that it commands. They’re available to buy (or to look at) from the Sunglass Hut pop up shop – we tried them on but forgot to take a photo!

But we did take a picture of the Miu Miu Noirs, as seen on Madonna and a few other celebrities… we couldn’t help put pick up the sparkly red pair and the tortoiseshell pair – we think we like the tortoiseshell’s on us a little better. What do you think?


Don’t mind our posing, we were encouraged to get our pout on by Darren from Boy Moments.