Rihanna for Armani Jeans unveiled!

When it was announced that Rihanna was the new face for Armani Jeans, we knew the campaign would be fierce. And we were not disappointed.

Shot by Steven Klein in New York, the concept was based on a classic film noir ideal and emphasized with the vintage car and sharp contrasts. Sexy without being too skin-baring, it brings a fresh contemporary feel to Armani Jeans.

We kind of like it. And the fact that it was officially unveiled for the fans via the Armani Facebook page.