Elyse Taylor and Olga Boiko land the Mexx Canada Fall/Winter 2011 ad campaign

There is one thing designers and fashion brands from cooler climates know how to do well, and that’s beautiful winter wear. Mexx Canada is no different, the retail chain have just released their Fall/Winter 2011 ad campaign starring Australian model Elyse Taylor, Olga Boiko, Goban Baird and Joost Van Der Hulst.

Shot recently in New York City the Mexx Canada Fall/Winter 2011 ad campaign brings a romantic and playful spirit to the new season. Styled by Conrad Nadeau and photographed by Ishi, the campaign shows off the sleek and sophisticated pieces that will take you from work to play – we have our eye on the coats and gloves.

Check out the rest of the campaign and a behind the scenes video below.

The Mexx name comes from the two brands that came together in 1986 Moustache (for men) and Emanuelle (for women) were united with two kisses to form: M(oustache) + E(manuelle) + XX = MEXX.

Video: Behind the scenes of the Mexx Canada Fall/Winter 2011-12 photoshoot

Images cutesey of Mexx.