Rankin for Swatch, a Art Love Story

He has shot some of the world’s biggest supermodels like Kate Moss and Heidi Klum and in his new collaboration with Swatch with get a little insight into the mind of famed British photographer Rankin. He loves eye.

As some say, the eye is an insight into a soul, perhaps that is why Rankin has focused on the eye as the background on his take on the classic Swatch Gent Original watch. With eight different watch faces – five limited edition and three unlimited – the Rankin for Swatch collection add a bit of art to the Swatch range.

The five limited edition Rankin for Swatch watches come as a set and are presented in their own special packaging. Each pack is numbered with only 777 pieces available. The unlimited pieces can be purchased online for $60 on the Swatch America online store.

What do you think of the Rankin for Swatch range?

1 Comment

  • Freelance Search says:

    I love the new Swatch watches. They’re wonderful and creative I’ll definitely go buy one. 🙂

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