Miranda Kerr back in Australia to announce seven new products to her Kora Organics cosmetic line, as well as now being officially certified organic by Ecocert. Glowing in a long blue dress Kerr posed with her mother Therese after insisting all the guests take a shot of Noni juice, reportedly a custom at her events.
“Becoming certified organic is something I am extremely proud of and further demonstrates how dedicated KORA Organics is to promoting the benefits of leading an organic and healthy life,” Kerr says.
The world of organic skin care is a precarious one, many brands call themselves organic (and they may be in fact be organic) but haven’t been officially certified organic by the likes of a third party certification board like Ecocert who ensure that everything detail about an organic brand – from the production to the packaging and distribution factory – meets all their requirements of a truly organic brand. It isn’t a one off process either, Ecocert certified organic brands have to be re-certified yearly to ensure the standards are kept up to optimal levels.
For the record, 19 of the 20 Kora Organics products have been Ecocert approved, while the Clay Purifying Mask was approved by another certification board as Ecocert does not certify products containing clay. In line with the certification requirements, Kora Organics also has a new matte finish packaging which is made using PP plastic, one of the most recyclable plastics in the world.
As for animal testing?
“The KORA Organics products are not tested on animals but tested on me! And they don’t discriminate – they are suitable for women and men, children and babies,” Kerr says, admitting that she put a face mask on her husband Orlando Bloom last night and usings the body lotion on her baby boy Flynn.
The new additions to the Kora Organics range include: Recovery Eye Gel Cream, Rejuvenating Foot Balm, Blemish Gel, Vitamin Enhanced Lip Balm, Clay Purifying Mask, Hydrating Mask and Luxurious Rosehip Body Oil.
And why were guests invited to have a shot of Noni Juice? According to her mother Therese, Miranda has been drinking it since she was 13 years old and it has become an integral part of the Kora Organics formula.
A 100% Australian Made and family owned, it was no surprise to see Therese Kerr greeting people as they arrived and mingling with the crowd like a true pro. She later revealed that Kora Organics is also branching out into a Spa range, which will be in spa’s around the world while the on-counter range has just signed a local deal to be sold through Terry White Chemists alongside their current stockists David Jones and of course the Kora Organics website.
Photos from the Miranda Kerr Kora Organic launch