The making of Lancome 29 St Honore with Daria Werbowy & Elettra Wiedemann

If you haven’t heard, Fall 2011 is all about the fabulous red lip and red nails and both feature heavily in Lancome’s 2011 Colour Collection by Aaron de Mey entitled 29 St Honoré. Starring Daria Werbowy and Elettra Widemann, this behind the scenes video of the glamorous photoshoot keeps up with the bold and intense theme of the ad campaign as is set to dramatic music as we watch the models get their hair and makeup done.

We saw Lancome’s 29 St Honoré Fall 2011 collection in person a few weeks ago and we must say that the palettes are stunning (as expected) and that the red lipstick is on our to-buy list as we speak.

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