Gisele Bunchen for Esprit’s Iconic Styles F/W 2011-12 collection

For spring/summer 2011-12 Esprit went to college with Jessica Hart and Erin Wasson, for Fall/Winter 2012-12 Esprit have grown up a little, celebrating their Iconic Styles with the stunning Gisele Bundchen.

Bundchen is the new face of the campaign which aims to highlight the substance, variety and quality of the lines that form the core of the Esprit brand. The Brazilian supermodel was chosen by Esprit because she “embodies easy elegance, charisma and naturalness and is therefore perfectly suited to the Californian spirit of the brand”, according to the release.

Styled by Camille Bidault-Waddington who’s CV includes gigs at Marc by Marc Jacobs, Byblos, Pucci, Vogue Italia, Vogue Nippon and Vogue China, the campaign lets the mix of the three Esprit lines – Womans Casual, Womans Collection and Esprit de-corp – create a create various looks that lets the brands aesthetics shine through.

We love seeing Bunchen in flats again after it was revealed earlier this month that she refused to walk down the runway for Balenciaga in heels.

The Esprit Fall/Winter 2011-12 ad campaign was photographed by David Sims.