Fashion Targets Breast Cancer Australia launches, spearheaded by Gail Elliott and Jodhi Meares

October is National Breast Cancer month around the world, and like other years previously, Fashion Targets Breast Cancer Australia (FTBC) have launched a kick arse campaign spearheaded by fashion designer and former model Gail Elliott, Erika Heynatz, Annelise Seubert and Tigerlily swimwear designer Jodhi Meares. The campaign was shot a few weeks ago in Sydney and saw some of the country’s leading fashion names posing in couture gowns and exquisite headpieces.

Unfortunately the gowns and headpieces won’t be auctioned off for the National Breast Cancer Foundation, but fashion brands like Cue, Metalicus, Seafolly, Seduce, Secrets, Cotton On Body and Peeptoe Shoes have designed limited edition pieces where 25% of funds raised from each sale will be donated directly to FTBC.

Fashion designer at Little Joe and former model Gail Elliott hopes not only raises much needed funds but that the campaign creates awareness in young women, saying:

“This is very important because it brings awareness at an early stage to girls and women. If you know early on that you could possibly have breast cancer, you’re more likely to survive; you can do something about it.”

To increase awareness for the FTBC black and white campaign, there are some very fashionable prizes you can win by showing off your Black & White style with the FTBC guys on Twitter and Facebook. Check out the official website for all the details.

The FTBC designs are available in store now, so get shopping! Here are some of our favourite looks below.

Fashion Targets Breast Cancer Australia 2011




Cotton On