Earlier this year it was rumoured that Alexa Chung was set to hit Australian shores for Australian Fashion Week, unfortunately for her legion of Aussie fans that rumour never eventuated.
But we’re happy to be the first to reveal that the face of Superga and Lacoste is set to hit Australian shores this September 2011 thanks to ACP Magazine’s 30 Days of Fashion & Beauty 2011 to officially launch the event on September 1st, 2011 in Sydney. No wonder Alexa’s picture features so heavily on the official website.
We were sent a screenshot of the editor’s letter of the official 30 Days booklet where Grazia Australia editor Kellie Hush wrote:
Alexa Chung, the ultimate Brit fashion girl who sits front row at Chanel in Paris and Burberry Prorsum in London, didn’t need any convincing either. Alexa will be flying in to Sydney to officially launch the event this year. Look out for her in upcoming issues of Grazia and Harper’s BAZAAR. Also adding to the glamour quotient this year are our model ambassadors Alyssa Sutherland, Sarah Stephens and Heidi Harrington-Johnson.
We’re not sure if Alexa will be visiting any other Australian cities, but with events held across the country we hope she does manage to get to Victoria and Queensland. Together with new high-fashion direction, we may actually get a little excited about 30 Days of Fashion & Beauty this year.
Are you excited about the news?