Naomi Campbell to design jeans for Fiorucci

I once had a childhood (ok, tween) love affair for the Italian fashion brand Fiorucci before they left Australia in the late 1990s. Now the fashion brand is attempting to get back into the fashion limelight by signing up British supermodel Naomi Campbell to create her own line of jeans.

The first Naomi Campbell for Fiorucci denim collection is expected to the Spring/Summer 2012 season with the collection presented during Milan Men’s Fashion Week, which kicks off on Saturday. Fiorucci haven’t shown at a fashion week in years and they don’t seem to be on schedule, so we’re predicting that there will be an press launch of some sort during the week. There’s no word on the price point or whether the jeans will be available worldwide.

Fiorucci’s heyday was back in the 1970s – the early 1990s with the Fiorucci license now owned by Ittierre which gives us some hope that the brand will see some return to former glory. Ittierre also holds licences for Balmain, C’N’C’ Costume National, Galliano and Ermanno by Ermanno Scervino, two of which are showing during Men’s Fashion Week.

Campbell isn’t the first model to design a denim line, with Georgia May Jagger designing her own range for Hudson Jeans. But we’re interested in seeing what the supermodel has by way of design talents.


Naomi Campbell has fronted up to the media with the team at Ittierre and made an official announcement. The Naomi Campbell for Fiorucci denim collection will be made up of 15 pieces.