When Terry Richardson shoots ad campaigns, he rarely holds back. Which is why we were not surprised to see Jessica Stam posing on top of the new Mercedes Benz A-Class car in their new Spring/Sumer 2012 ad campaign shot by the controversial photographer.
Wearing a black Giles Deacon for Emanuel Ungaro dress, Stam looks a little awkward perching on top of the car with her pose looking like a struggle to stay upright while making sure her boobs stay in the dress that features and unfortunate slit on top of the chest. The press release calls the look daring, but we would like to see someone from Mercedes Benz dare to pull it off.
Meanwhile, the accompanying movie (watch it below) leaves a lot to be desired, with Stam resembling a rabid dog on a search for the A-Class Mercedes Benz.
Of the campaign Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars says:
“We came up with the theme of ‘accelerate the pulse’ for Mercedes-Benz’s Spring/Summer 2012 fashion commitment; Terry Richardson has created a truly successful reflection of this with his motif. It symbolises passion and extrovertness and portrays the Mercedes-Benz Concept A-CLASS as the first vision of a young and progressive generation. For the implementation of the key visual, we deliberately chose protagonists that have a similar strength of character and individualism as the Mercedes-Benz Concept A-CLASS. Photographer Terry Richardson, model Jessica Stam and designer Giles Deacon are successful modern artists from whom we’ll be hearing much more in the future too.”
We don’t know much about cars (except that we like it when they get us from A to B) but the Mercedes Benz A-Class looks stunning, with or without the crazy Jessica Stam perched on top. The campaign will be displayed in all in glory at Mercedes Benz Fashion Week Berlin in July.
Stam also starred in an accompanying movie for the Mercedes Benz A-Class, also shot by Terry Richardson which is also a little bizarre to say the least. It features Stam tearing out of a lift (dressed in the same Giles Deacon for Ungaro dress) and sniffing like a rabid dog as she is frantically hunting for something in what looks like a Mercedes Benz building before running to the warehouse that houses the A-Class car. When she spots the car Stam falls on to the car with a calm peaceful look on her face.
VIDEO: Jessica Stam for Mercedes Benz A-Class Spring/Summer 2012, by Terry Richardson