Yesterday the Telegraph was buzzing with news that sixteen-year-old Nayasha Matonhodze was one of the new faces of the Louis Vuitton Fall/Winter 2011 ad campaign, two years after the Zimbabwean was discovered in an Elite Model competition in 2009. Now we have the names of the other five models who will be joining her: Dutch model Daphne Groeneveld, Danish model Gertrud Hegelund, Canadian model Anaïs Pouliot, Chinese model Fei Fei Sun and Zuzanna Bijoch from Poland – giving modelizers some new names to learn how to spell.
Playing on the same theme as their amazing Fall/Winter 2011 runway show which starred the likes of Naomi Campbell and Kate Moss in handcuffs, the ad campaign takes the fetish theme and gives it a romantic twist.
“For Fall/Winter 2011-2012,” says Louis Vuitton Artistic Director Marc Jacobs, “Steven Meisel and I met and decided we would do this wonderful story of beautiful vintage cars, little dogs and fresh-faced young women. It’s a very classic scenario, and of course it suggests travel, but I think we gave it a fresh, modern and sometimes a little bit naughty, tongue-in-cheek spin.”
The photoshoot was carefully coordinated down to the five vintage cars and their chauffeur, and the seven pairs of pedigree dogs who were cast from dozens of hopefully pups in Brooklyn, New York.
We think Louis Vuitton made the perfect choice with the dogs coats contrasting against the luxurious textures of the Fall/Winter 2011 collection with patent leather, lacquered python, shearling and Mongolian lamb the real stars against the picture perfect faces of the models.
With accessories featuring heavily again in the campaign, we would love to see a woman walking down the street with those shearling officer caps and the Extraordinaire clutch in alligator with its diamond-paved padlock and handcuff.
The campaign breaks in the August 2011 issues of magazines worldwide.
Images supplied by Louis Vuitton