Mulberry and Marc Jacobs release short films for Spring/Summer 2011

As well as ad campaign imagery, most major fashion brands are relying on short films to get the message of their collections across. Every brand has a story, and what better way to get it across than with video? For their video seasonal film, Mulberry have teamed up Park Village directory Luke Losey to bring their Spring/Summer 2011 ad campaign starring Lindsey Wixson and Nimue Smit to life.

It was no easy task for the team at Framestore who had the painstaking task of cutting out hundreds of images to allow them to move independently to create the animated effects. Teamed with sweet background music, it’s a refreshing turn to film for Mulberry.

Meanwhile Marc Jacobs has created an adorable Spring/Summer 2011 collection with Play Nice. The clever pair created a fun video showing models checking into the beautiful James Hotel in New York – clad in the finest MC clothes and accessories of course – and then having girlie fun as they gossip, giggle and get dolled up.