Magnum Ice Cream is about to get a little more fashionable, thanks in large part to Karl Lagerfeld (who ironically has a diet named after him) and Rachel Bilson. Some papperazzi photos leaked out earlier this week, but we have a closer look at Bilson and Largerfeld collaboration with these one set images of the pair.
Previously not available in America, Magnum are looking to enter the American market with a splash with a series of short films starring The O.C. star Rachel Bilson, directed by Chanel and Fendis legendary creative director Karl Lagerfeld.
“Karl Lagerfeld’s creative vision has always inspired me, and this series brings his concept of pleasure to life,” said Rachel Bilson. “The films capture the indulgence and luxury of Magnum ice cream. My character believes that a day without pleasure is a day lost, and that’s a perfect representation of the Magnum lifestyle – and my personal philosophy, too.”
The three-piece short film series will focus on three difference themes:
- Photo Mood features Bilson as an annoyed famous model who finds the pleasure she’s been seeking in the form of a smooth and delicious Magnum ice cream bar.
- Applause stars Bilson as a world-renowned prima ballerina who, when unexpectedly faced with an over-zealous throng of fans and the amorous embrace of her boyfriend, played by internationally renowned model Baptiste Giabiconi, evades them all to savor a moment for herself by enjoying a Magnum bar.
- Art Class see’s Bilson is an art student obsessed by her strong desire for a Magnum ice cream bar, and is then inspired to create a beautiful work of art as she satisfies her craving.
The first trailer of the films will be posted on the Magnum ice cream Facebook page on April 19 with the whole series premiering during the Tribeca Film Festival and on Facebook. A print campaign will follow in May, also shot by Largerfeld.
“Both Karl Lagerfeld and Rachel Bilson have an uncompromising sense of style, and are driven by their passions in life,” said Brian Manning, Vice President of Brand Building in the ice cream division at Unilever, the maker of Magnum. “The Magnum campaign reminds women that pleasure is theirs for the taking—they just need to reach for it.”
Magnum ice cream will be available in America from April 2011 in groceries retailers across the country in six flavours: Magnum Classic, Magnum Almond, Magnum Double Caramel, Magnum Double Chocolate, Magnum White and Magnum Dark.
UPDATED POST TO INCLUDE LINKS TO THE VIDEO.